Improve your Online Marketing Campaigns

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Online marketing can be a dip in the dark if you don’t know what you are doing. Running a successful campaign can be a massive boost for business. It is important that you understand how and what you are doing before you jump in and launch it.

Marketing Plan

Create a plan and a strategy of exactly how you are going to run your campaign. Look at what your business is and the mission behind it. Why did you start it in the first place, and what did you hope to achieve in the end? Plan achievable goals and set time limits for everything. Be strict with yourself so that you keep on reaching your goals and don’t leave any behind.

Know Your Target Audience

Figure out using online analytic software who your target audience is and where they will be at any given time. You want to market directly to your target audience, so, for example, if you are a children’s shoe company, weekend or evening times would be the best time to advertise. Their parents are at home browsing the internet. If you advertise in the middle of a weekday, their parents are likely to be at work or busy looking after the child and don’t have time to go online as much.


Ensure you have a flawless brand identity, from your business voice to the content you publish. Design a business card, click here, and you can use this in your marketing. It should give the name of the business, your personal name and your contact details. Add an electronic version into your adverts for the campaign so that customers know how and where to contact you.

Design a Great Ad

Think about exactly how you design the advert, use Canva as a great online design resource.

See the next step for more information on how to design an advert to target the right people.

Set Up the Campaign

You are now ready to set up the campaign. Facebook and Instagram have a really helpful and effective way to guide you through the set up on Facebook Business Manager. Make sure you use all the research you have found on target audience to select a wide audience and target the adverts with thought. You want a big pool of people but not irrelevant people. For example, if you are a small business selling sofas and you only deliver locally, you might be best off advertising to everyone in the local area, men, women and teenagers. Make your adverts capture the imagination of all types of people. However, if you are able to sell nationally, then you might want to expand the area of targeting and add more options. Perhaps only advertise to people of a certain age, and couples or families. Design adverts tailored to these people, and you will sell more.


Evaluate how your marketing plan has gone when you get to the end of the campaign. What went right and what might have gone better? If anything went very wrong, then go back to the drawing board and figure out why t did and how you can prevent that from happening in the future. Be prepared – always to admit mistakes and see when you have made a huge faux pas. This will mean that you will learn from your mistakes and build your business as a bigger and brighter future for yourself.

Following the advice in this article might just save you a lot of money and help you to run ad campaigns that effectively boost your business.


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